Theraflu Data

Inspiring growth through the application of data to understand human behavior and empathize, anticipate and connect with customers like never before.

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We use data to deeply understand human behavior, helping brands empathize, remember, anticipate and connect; just like people. We help brands learn what people want, what they don’t, and most importantly, why.

Our team of 1,000+ data scientists, analytics practitioners, strategists, marketing technologists and data consultants distill the “why” of complex data into powerful insights, empowering brands with new ideas that strengthen customer relationships and anticipate what customers need today and beyond.

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Data Solutions

Our consultants rethink how brands go to market. By helping marketers more intelligently use data, analytics, and technology, we turn customer touchpoints into memorable experiences. With an end-to-end approach, we design your custom marketing operating model, identify and map your data architecture, integrate your technology and systems, and architect brand experiences. We also provide full-service campaign management and marketing operational support to ensure you get the most out of your platforms and your customer relationships.

Understand your customers’ “why". We believe data has the power to help brands build stronger customer relationships. However, in order to build a stronger relationship with someone, you have to know that person. You not only need to understand what they do and what they want, but why. In our experience working with ambitious brands, we know that data and analytics isn’t the differentiator - understanding “the why” is. It’s this nuanced customer understanding that drives the personal, timely, and relevant communications you need to cut through the overwhelming amount of brand communications surrounding us. We offer a variety of ways to help you do this:

  • Content Insights Platform - Understand the content customers want so you can personalize the content they get.
  • Motivational Segmentation Platform - Build smarter audience segments based on why people buy.
  • Predictive Signals Platform - Better predict customer behavior by integrating your predictive analytics systems.
  • Modeling as a Service - Unlock more detailed insights about who your customers are and why they do what they do.
  • Experiment Insights Platform - Test and optimize messaging at scale.
  • Experience Optimizer - Analyze and improve the user experience to increase conversions.

Data Work


Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Sainsbury’s Transformation

Delivering the world’s largest grocery e-commerce replatform
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Reynolds Consumer Products

Helping Reynolds win on Amazon

Capturing meteoric sales growth via advertising on Amazon.
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Estee Lauder

15 Seconds

Every 15 seconds, somewhere in the world a woman is diagnosed with breast cancer
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The Shared Network

The world’s first mobile network, created for the homeless.
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Data Insights


The Data Privacy and Security Report

Customer Views and Brand Implications
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Data Privacy HERO


How Coronavirus Is Impacting Americans
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Confessions of a Marketer

Mark Truss talks through the AnxietyIndex™ on a new podcast
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Mark Truss

Sofa Sets – Songs to slow the spread

Using data to inspire musicians to band together and help those in need during the Coronavirus outbreak.
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Data News

In The Press

A world without third party cookies

Alex Steer, chief data officer at Wunderman Thompson EMEA, looks at how marketers can rip up the rule book and rethink how they apply consumer data.
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Alex Steer Data
In The Press

Customer Data and Human Behavior

In the Velocitize Talks podcast, Adam Wolf, CTO of our NA West team, discusses how brands can use data to understand human behavior and strengthen relationships
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In The Press

Inspire Together

Mark Truss recognized as Inspire Together Talent Champion from the AEF
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Mark Truss
In The Press

Why poor data governance could be a director’s undoing

Olivia Hawkins and Alex Steer interviewed on Open Data Institute podcast.
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News Olivia Hawkins Alex Steer Thursday Oct 22