Challenge

In a world that keeps changing day by day, the real challenge is to keep up over time.

A Brand like Rinascente, always inspired by change, didn’t hesitate to accept this challenge with us.

The objective was to create its own new communication language, starting with the upcoming Spring/Summer Collection Campaign.

Inspiration

Surrounded by these impulses and this spirit of change, we decided to take the leap. We choose to dare, to go beyond conventions and to take one step further, towards new worlds and opportunities.

Idea

Our desire to be bold gave life to Rinascente’s new Spring/Summer Campaign "Have a look".

A journey that goes beyond conventions and through the countless worlds of the Brand.

The access point to these worlds are the historical arches of the Store, portals that take us inside dreamy, glamorous and irreverent scenarios, made of emotions, diversity and creativity.

The daring style of the Campaign's subjects comes from the art of Martina Odoli Caravajal, a young emerging artist who recently joined the WT family, who fits perfectly with the dreamy spirit of the project and unveils the truth of Rinascente's worlds.

Growth

The aim of this project is to create a Brand Communication that can evolve over time and adapt to any media, linking both the physical and digital world into a single Rinascente universe. This requires a smarter language and more functional productions that enhance the quality and premiumness typical of Rinascente.

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