Challenge

Fake news about Vaccinations were taking over. YouTube had to fight this and the perception that it wasn't a trustable platform.

Inspiration

The insight was inside: Trustworthy vaccination experts and influencers were already on YouTube. Which meant we had the authority to talk about it too.

Idea

Big health names and celebrities interacted with the main questions about vaccines and, using fresh data, we quickly adapted assets to be the most timely and precise possible.

Growth

And results proved our success: YouTube reached 2.8 million engagements, a 10.1% brand lift on being a trustful source about vaccines, the preferred brand to find informations about the theme and an ally for all Brazilians during the pandemic.

At a Glance
10.1% lift – 10 million users

in "YouTube provides trustful info around Covid-19 vaccines"

At a Glance
2x more favorability growth

than YouTube campaigns usually do

At a Glance
2,8 million

engagements

CASE YT VIRAL AGAISNT VIRAL OP 2 V10 1

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

PR stills 04 PT
Johnson & Johnson

Listerine vs The Breathcalypse

Listerine comes to the rescue to defeat bad breath
Read Case Study
HEADER
Netflix

Netflix's Heart Beats Tuntum

When Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil
Read Case Study