We at Wunderman Thompson use marketing campaign automation when brands want to send or show messages to customers based on a predefined set of rules. In the most common definition, we cover channels such as email, text messaging, and app push notifications. In an extended definition, it can also pan out to online advertising, social media, and eCommerce.

The key enabler is our campaign automation software. You can find software which is channel specific (consider Mailchimp) or covers multiple channels (Adobe Campaign). We at Wunderman Thompson Prague pride ourselves in our expertise with multi-channel campaign automation.

Providing solutions across multiple platforms

Sales Force Marketing Cloud logo BLACK 600x360 2

9 years of experience

Adobe Campaign Standard integration 2924 1602780667 600x360 2

4 years of experience

Exponea Logo 600x360 2

2 years of experience

OUR CAMPAIGN AUTOMATION ENABELEMENT APPROACH

We believe the key for successful implementations is a thorough analysis of how mature the brand is when it comes to:

Customer data

Automation tool

Customer communication

The understanding of the brand's current maturity level gives us an idea of where to start. We compare expectations with what is available and suggest the scope of the project (in hand with a roadmap for each implementation stream) as well as the cost of the project. This allows the brand to evaluate the business impact of the project.

The core of our solution begins here with a thorough platform setup: from Contact strategy to Creative and Campaign development, through to end-to-end solution testing and automation go-live! It is here that we work with your marketing team to understand your customers and build detailed customer journeys, automation journeys and the setting up of campaign frameworks.

We don't just build, we empower! With our three-step approach we ensure an easy transition into the new ways of working for the BAU team.

With development completion, we hold a Hypercare period where the project team hands over to the BAU team (either internally, or to 3rd party). The project team in this phase acts as a first-level support system focusing on technology and solution stability as well as customer support. This ensures the BAU team is well trained and all questions and issues arising immediately post-handover are prioritized and resolved. Our automation is fine-tuned during this period.

The project team is decommissioned (or transitioned to the BAU team).

As part of the project outputs, we make sure a reporting dashboard is built (or updated) to reflect the newly built automation.

We recommend brands to monitor automation closely during its lifetime. A revision cycle must be set up.

This is not only to monitor the results and optimize different aspects of the automation (such as creative and timing), but to also make sure the automation is relevant – or even does not harm the brand (old products, prices, consents, etc.).

Modifying a standardized end-to-end process (and mapping out the deviations from it) is an essential part of the WoW.

Based on the process, we build Roles & Responsibilities and confirm standard SLAs through a series of workshops with relevant parties.

Bespoke is how we do it! All the above steps lead toward that bespoke solution to intergate within your current environment with an aim of optimizing your technology to automate routine activites, inturn optimizing the way business is done itself. By providing a solution that reduces the time and energy required with human intervention, we contribute to a significant reduction in your total marketing cost.

For brands, automation is a must if they want to keep up.

Wunderman Thompson Prague

MA WORKS

Koupena

ADECCO

Align global & local strategies for a personalized approach.

Our Pardot framework has an accessible set of reusable use cases which enables cross-market asset, automation and practice share.

Read More
Shutterstock 1006653784

BEIERSDORF

A fully bespoke solution to scale.

We facilitate the global market‘s adoption of SFMC by envisioning a journey beyond technology implementation.

Shutterstock 1680112498

FISCHER

Streamlining data never looked this seamless!

We support the travel industry with smart offer management and bring efficiency to marketing communication.

Szabolcs toth 7 M3skmh K9h M unsplash

SHELL

Delivering over 400 behaviour-based rewards in real time!

Implementing a ground-breaking reward-based program setup featuring a dynamic and highly personalized communication system.

MA INSIGHTS

Shutterstock 1500733733

A Better Martech Strategy

CIOs are stepping up to the post-COVID digital challenge.

Read Article
Shutterstock 745683175

Six Essential capabilities

Covid-19 accelerates digital transformation.

Read Article

OUR MA TEAM

Miroslav Krivanek

Miroslav Křivánek

Group Business Director

Read More
Viliam Korenko

Viliam Korenko

Delivery Director

Read More

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.