Insights

Insight

The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions

Joint CEO, group company, Mirum India, Sanjay Mehta shares that a strong and strategic approach to using digital marketing can transform healthcare brands

Image of self-care - woman undergoing a facial

Insight

Focus on the woman, focusing on herself

National Planning Director, Shaziya Khan, opines that for women consumers, 'self-reward' is fuelling purchase decisions

Insight

Tote of personal finances - does it sit comfortably on a woman’s shoulders?

National Planning Director, Shaziya Khan, opines that brands have a real and relevant role to play in a woman's personal financial journey

Insight

Race To Ecommerce – Why Everyone Wants To Sell Online?

With the earlier apprehension around online shopping in India no longer existing, the Indian eCommerce market is undergoing a revolutionary change

Insight

Tote of beauty

National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good

Insight

Culture Muscle Finance Study

Tracking consumer attitude and behaviour changes towards all matters of money

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Insight

The ‘Big Bang of Do’

A simple guide to reimagining businesses and brands in new times

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Insight

21 Times Health

An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness

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Insight

Tote of little luxuries

Shaziya Khan, National Planning Director, Wunderman Thompson, India, shares her views on the ‘justified’ little luxuries we can afford at this time

Tomorrow's Commerce 2024

The Future 100: 2024

Simplicity: The Core of Adland's Evolution in 2024

The Future Shopper Report 2023

Insights

The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions

Focus on the woman, focusing on herself

Tote of personal finances - does it sit comfortably on a woman’s shoulders?

Race To Ecommerce – Why Everyone Wants To Sell Online?

Tote of beauty

Culture Muscle Finance Study

The ‘Big Bang of Do’

21 Times Health

Tote of little luxuries

Other Insights