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wpp unveils the branding for its newest agency, wunderman thompson

Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing.


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wunderman + jwt become wunderman thompson: a new creative, data and technology agency

Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding—creativity alongside deep expertise in technology, data, and commerce—in a single organization.


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wunderman thompson names annette male as ceo

WPP has named outgoing Digitas APAC chief executive officer Annette Male to lead the newly formed Wunderman Thompson agency.


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Putting 'relationship' back into CRM

We are facing a seismic shift in how people expect to be treated, and that has permanently changed the state of play. Put simply, everyone expects amazing. Consumers are being conditioned to believe that brands should be there when they want them, absent when they don’t, and able to provide an experience that anticipates their needs. The "relationship" part of CRM is back – and understanding just what that looks like should be every marketer’s goal.

 
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Veteran Ad Executive RETURNS to Run WPP’s Wunderman Thompson Unit in North America

Shane Atchison is returning to advertising agency giant WPP PLC as the North America chief executive of Wunderman Thompson, the latest development in an ongoing reorganization at the parent company.


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Wunderman Thompson CEO Mel Edwards On Leading A 20,000-Person Merger

Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency officially launches this year, it will have 20,000 employees in 90 markets across 200 global offices, and eventually, Edwards wants everyone in each market working together.


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Executives Are Eyeing These 2019 Consumer Trends

As consumer-facing technologies and channels continue to accelerate—from voice skills to connected experiences—the ways in which we interact with these technologies will create new consumer behaviors and expectations.