- International research from global ecommerce consultancy Wunderman Thompson Commerce reveals 37% of online spend is done through Amazon
- 60% of consumers feel all online retailers should offer same day delivery
- Six in ten would be more likely to spend with a retailer who is digitally innovative
- Over half (53%) are more likely to buy from Amazon Prime than a retailer’s online store
- Consumers believe that Amazon lead the way by far in digital retail
10 July, 2017, London: As Amazon Prime Day lands, global ecommerce consultancy Wunderman Thompson Commerce reveals 37% of online spend is done through Amazon. This spend is only set to rise, as 73% of consumers say they will increase their use of digital shopping channels in the future.
Amazon has fashioned a model that is setting the expectation of customers’ for all retailers. In fact, over half (53%) of all international consumers surveyed say they are more likely to buy from Amazon Prime than a retailer’s online store. This highlights the increased adoption of subscription services in retail and the risk to brands and their direct to consumer (D2C) online business models. Owing to these high expectations Amazon has now set, 60% say they feel same day delivery should be offered by all online retailers.
Consumers believe Amazon is the most digitally powerful brand out there, ranking considerably higher than its nearest competitor. The vast majority (72%) of US consumers said that Amazon is “leading the way in digital retail”, with the UK and Belgium also ranking them as the market leader in ecommerce (57%).
Its innovative products could also play a part in that fact: over four in ten (42%) say they would love to shop with Amazon Echo, and are currently using or planning to use Amazon Dash in the next year. This emphasises the need for retailers to invest in new technology to harness this demand themselves. 60% also say if a retailer was more digitally innovative, they would be likely to spend more.
The American company seems to be more popular with men, as 43% of male consumers do all their online shopping with the retail company compared to 32% of women in the US, UK, Belgium and Netherlands.