Today we are excited to announce the change in our name from Wunderman Thompson Mobile to Wunderman Thompson Apps. We are making the change to more clearly define the work we perform, which focuses not only on mobile apps but also on connected devices, voice, and IoT device apps. We have also expanded our focus to include the ecosystems that support apps, including cloud services and back-end systems.
Also, to help our clients grow their apps in terms of user base and usage, we are launching our App Growth Practice. While our data and analytics team have always supported the implementation of tagging and reporting within apps, we are partnering with the leading vendors across the growth landscape to help customers maximize their investment in these tools.
Finally, to fully support our clients, we will offer services around product management and agile coaching. We have seen the need from our clients to support product management with an App focused expertise. We also have many clients who want to implement agile processes for themselves.
We are excited to launch our new name and services, and if you have any questions, please reach out to our team by clicking Contact Us below.
