Amid uniquely difficult market conditions, we are delighted to have been shortlisted in three categories, with our client BAT at this year’s eCommerce Awards. A great achievement given the number of high-quality entries received.

We have been shortlisted in three categories, for helping BAT reimagine their websites for Glo, Vuse & Velo. Reducing the dependencies on physical retail, particularly relevant due to Covid lockdowns and maximising digital–led loyalty through their own D2C website, driving conversion and providing a best-in-class eCommerce experience.

The three categories are:

  • Best Innovation in Payments - BAT Global Subscriptions Model with Wunderman Thompson Commerce
  • Best Specialist / Other eCommerce - British American Tobacco (BAT) with Wunderman Thompson Commerce
  • Best Website Launch or Relaunch - British American Tobacco (BAT) with Wunderman Thompson Commerce

The award winners will be announced at a virtual awards show on Wednesday 29th Sept 2021.

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