As hype continues to build around the various promises of the metaverse, a growing number of brands are dipping their toes in the virtual waters, releasing NFTs and goods to be used in virtual lands.
It's a potential boon for advertising agencies. Some are even launching dedicated Web3 divisions to help their clients get educated and ultimately navigate the metaverse for themselves. The pitch? The arrival of the metaverse and its applications will usher in a virtual world where companies and consumers coexist on a level playing field and can forge deeper connections with one-another than with current media.
Insider profiled 24 advertising agency executives who have led high-profile Web3 projects for major brands, and Emma Chiu, Global Director of Wunderman Thompson Intelligence, has made the list!
In curating the list, Insider considered the types of brands the individuals had worked with and if they were able to demonstrate success with tangible metrics. We considered all applications of Web3 technologies, including use of the metaverse, NFTs, and the blockchain.
