Today, an invention the world didn’t know they needed has been unveiled. Premium Chips brand from the South Holland town of ‘s-Gravendeel, Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem which has haunted chip-eaters worldwide for decades. Humanity has been plagued by the problem of crumbs at the bottom of chip packets – impossible to get out without losing your human dignity or, worse, making a mess on your clothes or the couch.
But now there is a solution: ''t Hoeksche Hoekje'. With a simple twist, the bottom left of their new Salt & Balsamic Vinegar chip packet can be removed, and the last, tastiest morsels can be directed straight to the hand or mouth. The unique Flavor Saver technology ensures that the delicious taste of Hoeksche Chips is not lost, and chip lovers everywhere can enjoy every last crumb.