Wunderman Thompson Minneapolis’ ‘Speaking in Color’ campaign for Sherwin-Williams Coil Coatings has won the inaugural Creative B2B Grand Prix at Cannes Lions International Festival of Creativity 2022.
‘Speaking in Color’, is an AI, voice-controlled tool that produces colors based on human inspiration. Launched exclusively to architects and visionaries who create iconic skylines and landmarks buildings, Sherwin-Williams Coil Coatings and Wunderman Thompson have enabled architects to turn a memory or vision into their perfect color. For example, they could describe “the French Riviera at sunset, with champagne”, and fine-tune it to their custom color palate (“darker blue”, “moodier”, or “a sliver of sun”) to find the hue that fits their vision.