ACT Responsible has announced the winners for the 'Great Ads for Good' and we're delighted to share Wunderman Thompson Perth received first place in the Solidarity category for their 'Home for the Holidays' campaign for Anglicare WA, while Wunderman Thompson Singapore's 'Period Poverty Chronicles' campaign for Freedom Cups took third place in the Education category.

The 'Home for the Holidays' campaign was urged the people of Perth to support the homeless population during the Christmas season, while the 'Period Poverty Chronicles' campaign narrated the real stories of such teens, for whom period products, clean water, and adequate washing facilities are luxury items.

This year, over 21,500 people cast their vote either online or in Cannes, allowing everyone to get inspired and engaged with cause-related campaigns. Winners were announced during the ACT Responsible Cannes Tributes Celebration to Creativity & Champions during the Festival.

Congratulations to our teams in Perth and Singapore!

Meet the Winners


Wunderman Thompson Perth's 'Home for the Holidays' campaign for Anglicare WA was voted #1 in the Solidarity category

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Wunderman Thompson Singapore's 'Period Poverty Chronicles' campaign for Freedom Cups was voted #3 in the Education category

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We were proud to see work from agencies in Kolkata and Sydney shortlisted among some of the industry's most creative ideas in the last year to support good causes, responsible behaviour, and sustainable development.

See the Shortlisted Work


Wunderman Thompson Kolkata's 'Snap the Chain' campaign for Sanlaap was shortlisted in Human Rights

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The Birds and the Bees Cover

Wunderman Thompson Sydney's 'The Birds and The Bees' project for the United Nations Development Programme was shortlisted in Environment

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All of the work was exhibited in the 20th 'Great Ads for Good' Exhibition at the Cannes Lions International Festival of Creativity (20-24 June, 2022). The exhibition highlighted agencies' outstanding creations and showcased a collection of 92 campaigns created by 78 agencies from 38 countries for 76 advertisers - including the four inspiring campaigns from Wunderman Thompson - and featured work that raises awareness about homelessness, vulnerability, inclusiveness, diversity, disability, healthcare and gender equality.

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