Led by innovative and award-winning work for clients including BT Sport, HSBC, IKEA and Aston Martin and the successful culmination of a two-year transformation plan focused on integrated marketing, Wunderman Thompson UK were named Campaign UK’s Integrated Agency of the Year – the fifth straight year our UK team has held a Campaign AOY title. Congratulations WT UK on this amazing achievement and continuing to raise the bar for creative excellence and employee wellbeing that inspires growth!

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Integrated Marketing Agency of the Year 2021: Wunderman Thompson UK

Wunderman Thompson UK’s triumph in the 2021 Awards came after it switched its focus to integrated marketing, marking the culmination of a two-year transformational plan, which impressed the judges.

Under its philosophy of integration, which combines advertising, CRM, B2B, digital, CX, social, commerce, marketing science, consultancy and design, the agency delivered a new look and feel for Aston Martin’s digital brand, helped Ikea reach out to small and medium-sized businesses via contextual audience targeting and created an integrated campaign in the UK for HSBC’s new global purpose "Opening up a world of opportunity". For BT Sport, Wunderman Thompson built an artificial intelligence engine that could track hate in real time; ‘The Unseen Stats’ campaign fuelled national conversation around online hate.

More than half of Wunderman Thompson UK’s pitches and projects in 2021 have been integrated, while the agency has continued to bolster its three key disciplines of brand, CRM and digital experience, winning a number of projects in these areas and smashing its 2021 new business target.

The WPP agency has also invested in staff wellbeing and learning and development, launching ‘W time’ as part of its commitment to ‘whole person development’, giving every employee regular time off to focus on developing skills around a new area of the business. The agency also hosted coaching sessions and exercise classes, alongside posture clinic days to make sure remote workers were looking after themselves.

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