In 1908, Helen Lansdowne Resor became Wunderman Thompson’s and the industry’s first female copywriter. A dominant force in the early days of advertising, Helen’s talent and vision inspired a generation of leaders. To honor her, Wunderman Thompson created the Helen Lansdowne Resor (HLR) Scholarship, which provides support and resources for female and non-binary college students to succeed in our industry.

That said, the industry initially did not embrace her innovative methods and inclusive approach. But agencies today can learn a lot from this pioneer of female empowerment and equality by hiring and promoting inclusively and giving talent from all walks of life a seat at the table of opportunity.

Ezinne Okoro, our Global Chief Inclusion, Equity & Diversity Officer, shares key lessons we can learn from Helen Lansdowne Resor – ideas like taking part in cultural conversations and giving underrepresented groups the confidence to unleash their talent and ideas and help change established ways of doing things.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

HLR Hero
In The Press

2022 Helen Lansdowne Resor Scholarship Open for Applications

Wunderman Thompson opens applications for the 2022 Scholarship which aims to amplify historically marginalised voices in the creative industry
Read More
In The Press

Winners Announced for 2021 HLR Scholarship

Scholarship aims to provide female and non-binary students the opportunities and support they need to successfully join the industry’s creative ranks
Read More