Down syndrome was recognized beginning in the 5th century. But oddly enough, in 2022, the legitimate numbers regarding this population remain unknown. By failing to consider people with Down syndrome in their statistics, the State invisibilizes and excludes them from any public policy, significantly affecting their rights and evolution.
The first dynamic tool to help people with Down Syndrome to thrive, promoting real-time demands to the Government for data about these population.
Office
- Argentina
Expertise
Not only in Argentina, but in the world, there is no official data about people with Down syndrome. And without these numbers, no action can be taken. That is why we started by creating a tool, to generate continuous demand and help through creativity and technology to change reality and a global system that needs to evolve. That is why this idea is unique, because it comes to change a parameter.”
Natalia Benincasa
CCO at Wunderman Thompson Argentina
Since December, the tool gathered numerous data, and now we can establish metrics to understand what measures are necessary, emphasizing the reality faced by people with Down syndrome and dynamically transforms all new data entered into a tweet or post that users can share on their social networks to pressure the Public Organizations. For this very reason, it's necessary that everybody who collaborates acts as an activist to pose this claims and emphatically demand an answer.
Now, Numbers Syndrome.com launches its first claim to the INDEC* by asking to add one question to the original list of 62 in the 2022 Census:
Does any of the individuals living on this household have Down Syndrome?
To demand for this question to be included into the Census 2022, we ask people to Tweet about their own situations, making visible the real numbers on the condition.
We launched this campaign with the support of organizations from all over Argentina to showcase the invisibility that people with Down syndrome suffer when it comes to State numbers. That's why we're demanding something as simple as adding a single question to the 2022 Census to create statistics that recognize people with Down syndrome, to become the first country in the world to have official data regarding this population.”
Alejandro Cytrynbaum
President of ASDRA
Please visit https://resultados.sindromedenumeros.com/ and help us make this claim visible.
#NUMBERSSYNDOME #ONESINGLEQUESTION
#SINDROMEDENUMEROS #UNASOLAPREGUNTA
*INDEC: The National Institute of Statistics and Censuses is a decentralized public body of a technical nature that operates within the orbit of the Ministry of Economy of the Nation, which exercises the superior direction of all official statistical activities carried out in the Argentine Republic.
Credits
Advertiser: ASDRA
CCO: Natalia Benincasa
Operation Creative Lead: Delfina Scalise
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Creative Directors: Sofia Cursach, Laura Valle, Juan Gusalli, Luciano Campanelli
General Account Director: Eliana Kaplan
Account Director: Carolina Graziano
Account Lead: Gala Aubia
Account Executive: Juana Olivero
Project Manager Lead: Sofia Wulff
Digital Production: Dario Lazzaretti, Pablo Aranguren.
Integrated Production Leader: Josefina Espil
Integrated Producer: Martin Oshiro
Head of Content & Comms Strategy: Silvina Coto
Tech Manager: Juan Simon
Tech Lead / Frontend Developer Sr: Javier Corra
Project Manager: Federico Hollweck, Julian Leonetti
SysAdmin: Julian Heredia
Fullstack Developer Sr: Julian Moreira
QA Tester: Santiago Revelli Ling
D&A Director: Alejandro Francolini
D&A Lead: Sol Brero
D&A Squad Leads: Daniela Molina, Ignacio Medero, Julian Aldrey
Marketing Science Analysts: Monica Ivars, Belen Mira, Silvio Aranda, Gennaro Blarasin
UX Lead: Barbara Jakobsons
UX Writer: Paulina Vivani
UX Designer: Hilen Zega, Florencia Usqueda
UI Designer: Micaela Vega
Media Agency: Mindshare Argentina
VP Mindshare: Gastón Mancuso
Responsible for Mindshare: Mariana Rico, Mauricio Zapata, Mariela Jaime
PR Agency: Talkability
PR Responsable: Micaela Lagoria, Mara Albertengo
Photography and retouching: Juan Salvarredy
Music and sound producer: Violeta Music
Responsible for ASDRA:
President: Alejandro Cytrynbaum
VP: Andres Vaira Navarro
General Secretary: Marcelo Varela
President of the Advisory Council of People with Down Syndrome: Dominique Kantor
Executive Director: Pedro Crespi
Communications Manager: Soledad Bugacoff
Responsible for Relations with Organizations: Noelia Morales
Please provide your contact information to continue.
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