The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced a strategic partnership with Wunderman Thompson (a WPP company) to develop metaverse brand experiences. The new partnership will allow Wunderman Thompson clients to engage their communities in immersive decentralized entertainment experiences.
Wunderman Thompson will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within Web3 culture by creating engaging interactive experiences and activating their fans and customers. This creative transformation will put Wunderman Thompson at the forefront of a new era of digital engagement centered around Web3.