In partnership with Google, 4 macro trends are presented to you by Virgile Brodziak (Wunderman Thompson) and Bénédicte Ibert (Google France). Also discover the reactions of those who set the trends for their brand on a daily basis: Rita Pestana (Danone) and Stéphanie Giniès (Pierre & Vacances).

Future 100 is an indispensable guide for brands in a world where creative innovation is more important than ever.

It showcases emerging and future global trends, shifts in consumption and innovation patterns, translating them into insights your brand can act on.

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