In partnership with Google, 4 macro trends are presented to you by Virgile Brodziak (Wunderman Thompson) and Alicia Birr, Bénédicte Ibert, Florence Corbasson and Lucie Le Goallec (Google France). Also discover the reactions of those who set the trends for their brand on a daily basis: Nathalie Gonzalez (Nespresso France) et Diane Hecquet (Yves Saint Laurent Beauté).

Future 100 is an indispensable guide for brands in a world where creative innovation is more important than ever.

The report charts 10 emerging trends across 10 sectors: culture, tech & innovation, travel & hospitality, brands & marketing, food & drink, beauty, retail & commerce, luxury, health and work.

Join us on a journey into the near future, where a joyconomy offers uninhibited play, all of our activities contribute to a holistic Superself, inclusivity and accessibility are nonnegotiable, and the next era of digital living takes shape.

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The Future 100: 2023

Our annual report of the 100 trends to follow for the coming year

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