The creative industry itself is experiencing digital transformation as businesses become more DX-oriented, and Film, Print, and Outdoor are now being grouped into the "Classic" category.
In addition, the evaluation of creative cases in each category increasingly focuses on how they have innovated the digital activities and practices of companies and individuals.
Diving into the acclaimed cases at Cannes Lions this year, CCO Takayuki Niizawa, who served as a jury member for the Digital Craft Lions 2022, will highlight and share how companies around the world today are transforming not only themselves but also their communication.
Takayuki Niizawa, jury member for the Digital Craft category at Cannes Lions 2022
(Chief Creative Officer, Wunderman Thompson Tokyo)
Date & Time: July 20, 2022 (Wed), 6:00pm - 7:00pm
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