One of the strongest signals for marketing and technology leaders today continues to be The Forrester Wave™. In its latest 28-criterion evaluation of commerce services providers, Forrester identified WPP as one of the 14 most significant ones and ranked WPP as a Leader.
The 2021 Forrester Wave™ evaluation for Commerce Services, Q1 researched, analyzed and scored each provider. The report demonstrates how each measures up in an effort to help brands choose the right commerce partner for their business needs.
We’re extremely proud to share that WPP received the highest scores possible in 12 criteria including Omnichannel Commerce Strategy, Organizational Design & Change Management, Global or Multibusiness Unit Commerce Architectures, and Vision.
Rating WPP as a Leader, the Forrester report stated: “WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, and commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services..."
“As a growth partner to our clients and a crucial member of WPP’s commerce team, Wunderman Thompson develops and executes cutting-edge commerce solutions across multiple channels: marketplaces (including Amazon), online retailers, D2C, B2B and social commerce for the World’s leading brands and across the WPP network globally. We are extremely proud of this ranking from Forrester and what it means for WPP and the commerce team within Wunderman Thompson We look forward to continuing to inspire customer engagement at every touchpoint while driving sales growth for our clients,” said Neil Stewart, Global CEO, Wunderman Thompson Commerce.