Wunderman Thompson has achieved ‘Leader’ status in Gartner’s Magic Quadrant for Global Marketing Agencies every year since being established as an agency brand in 2019.

Wunderman Thompson has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, cited as providing marketers with differentiating creative capabilities and strategic consulting services. We have been named a Leader in Gartner’s Magic Quadrant every year since being established as an agency brand in 2019.

Key attributes that make Wunderman Thompson stand out in Gartner’s Magic Quadrant include its focus on data-driven experience design to help clients optimize customer interactions at scale; having clients that are both B2B and B2C brands within technology, retail and consumer packaged goods industries; and most recently, the launch of Inspire, our global brand study of 33,000 brands across 183 categories and 45 markets. Inspire helps us better identify opportunities to build growth strategies based on bridging gaps in customer perception.

Being named a Leader in Gartner’s Magic Quadrant is proof of the Wunderman Thompson magic that I see in action every single day. We are immensely proud to have been recognised for this achievement.

Naomi Troni

Global Chief Marketing and Growth Officer, Wunderman Thompson

Gartner Magic Quadrant 2021 graph

Gartner defines Magic Quadrant ‘Leaders’ as follows:

Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.

Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.


Wunderman Thompson’s strengths as defined by Gartner:

  • Global scale: Our 17,000 employees are dispersed across the globe, with more than half the team based outside North America and Western Europe. With almost 4,000 employees based in APAC, and over 600 in China alone, we offer global brands broad reach and scale to deliver integrated campaigns.
  • Digital commerce: Advanced digital commerce capabilities are a fundamental part of our offering. The agency’s significant focus on digital commerce is reflected in its revenue model.
  • Data-driven CX: We continue to invest and grow capabilities that bring together proprietary research with cognitive science and behavioral economics. This enables us to help clients create CX programs powered by research, data and insights that deliver financial results.

The 2021 Gartner Magic Quadrant position further demonstrates our ability to create world class brand experiences across all customer and employee touchpoints while inspiring growth for our clients.

You can download the full report here.

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