Wunderman Thompson’s data practice in North America has achieved specialist agency certification for Adobe Target under the Adobe Solution Partner Program. The certification shows that Wunderman Thompson has developed the capabilities to help clients measure and optimize personalized marketing at scale on Adobe Target using advanced data science techniques.
Adobe Target is Adobe's AI-powered testing and personalization tool. It is used to build large-scale testing and optimization programs across sites, mobile apps, emails and other owned channels. Target lets us set up mass-scale tests to understand which digital experiences lead to conversions and growth.
Why does it matter?
Adobe Target helps us to use AI to learn and predict which customer experiences and journeys lead to success, analyze the drivers of growth and automate decision-making so we do more of what works. As brands invest more in first-party data and digital customer experiences, Target helps them to run personalize experiences at scale and test results.
What can we do now?
Most agencies who claim to do 'data-driven marketing' rely on slow, occasional, manual testing to figure out what's working. Our Target specialism means we can automate testing at scale for clients who use the Adobe stack - so we can continuously measure and improve customer experiences in real time.
To find out more about how Wunderman Thompson can help you deliver personalized marketing at scale with Adobe Target, contact Dean Westervelt.