Cannes Lions International Festival of Creativity has wrapped for 2022 and we’re pleased to share Wunderman Thompson received nine Lions throughout the week, including the inaugural Creative B2B Grand Prix for Wunderman Thompson Minneapolis’ ‘Speaking in Color’ campaign for Sherwin-Williams Coil Coatings! The project, an AI, voice-controlled tool that produces colors based on human inspiration, was also awarded Silver in Creative B2B for Long Term Brand Building and Bronze in Digital Craft.
Our agencies in Colombia, Portland, and Brazil also received six Bronze across Direct, PR, Film, Entertainment for Sport, Brand Experience & Activation, and Health & Wellness collectively, taking Wunderman Thompson’s final tally for the week to one Grand Prix, one silver and seven Bronze.
Wunderman Thompson Global Chief Creative Officers Bas Korsten and Daniel Bonner said: "The through-line for our Lions wins at Cannes this year is that these ideas easily travel the globe and motivate audiences to think in new ways, inspired by our cross-cultural teams and commitment to purpose-driven work that sits at the heart of our business."
