In the “Digital Transformation” category, we have been shortlisted for a CX reset project for BAT’s UK pilot and roll out to 15 markets for their Vuse, glo and Velo websites.
The organisers recognised Wunderman Thompson Commerce’s work to reimagine BAT's new category websites, to drive global consistency and provide a best-in-class eCommerce customer experience, resulting in increased conversion, and operational efficiencies to better serve end-market teams.
In the “Best use of Insight and Feedback” category and “Customers at the Heart of Everything™” amongst large companies category, we have been shortlisted for our Lyft/Lab web experience project. A concept that puts consumers at the heart of R&D it enables them to give feedback and ideas on product flavours and brand elements. Using gamification, the concept drives co-creation and dynamically engages with customers through exclusive offers and experiences to drive brand loyalty and retention.
The Awards recognise the people and organisations delivering excellence in CX and we’re excited to see what happens at the ceremony in October when the winners will be announced.
Our client, BAT, is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business.