In the “Digital Transformation” category, we have been shortlisted for a CX reset project for BAT’s UK pilot and roll out to 15 markets for their Vuse, glo and Velo websites.

The organisers recognised Wunderman Thompson Commerce’s work to reimagine BAT's new category websites, to drive global consistency and provide a best-in-class eCommerce customer experience, resulting in increased conversion, and operational efficiencies to better serve end-market teams.

In the “Best use of Insight and Feedback” category and “Customers at the Heart of Everything™” amongst large companies category, we have been shortlisted for our Lyft/Lab web experience project. A concept that puts consumers at the heart of R&D it enables them to give feedback and ideas on product flavours and brand elements. Using gamification, the concept drives co-creation and dynamically engages with customers through exclusive offers and experiences to drive brand loyalty and retention.

The Awards recognise the people and organisations delivering excellence in CX and we’re excited to see what happens at the ceremony in October when the winners will be announced.

Our client, BAT, is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

Taras Wayner
In The Press

Great Guns USA and LBB Online

Taras Wayner, CCO of North America, participated in a panel series celebrating the creative spirit of the industry.
Read More
Apple Sept2021 INSIGHT Apps
In The Press

Apple’s iOS 15

Chris Weathers from our Apps team shares his thoughts for marketers on this weeks' tech news.
Read More