“And the winner of The Sustainability Initiative of the Year Award, goes to, Wunderman Thompson Commerce and Lever Direct.”

Congratulations to Wunderman Thompson Commerce and Lever Direct for picking up the award for best sustainability initiative of the year at the 2021 Retail Systems Awards, celebrating the best in the retail technology calendar.

From an initial idea in early 2020 as the UK went into its first Lockdown, Lever Direct and Wunderman Thompson Commerce combined efforts to launch a new website Leverdirect.co.uk in just 6 weeks. With one simple and clear purpose – to make sustainable living commonplace. A purpose embodied by all of its brands, which are present in 98% of households across the UK.

Wunderman Thompson Commerce worked with Unilever to help families in the community with their homecare and laundry needs. With grocery shelves empty and people finding it difficult to obtain supermarket delivery slots, Wunderman Thompson Commerce and Unilever launched Lever Direct, delivering the best performing products from Cif, to Persil at competitive prices and with free delivery straight to your door.

Better for the planet and consumers’ pockets, the new range of concentrate and refillable products deliver:

  • 68% less plastic ⬇️
  • Fewer trucks required on the road 🚛🙅🏼‍♂️
  • Less water needlessly being sent through the supply chain💧
  • No compromise on performance 💪🏼💪🏼

A step to help us all to reduce our carbon footprint & waste.

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