Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes. It allows people from all over the world to experience the agency’s unique take on creativity, content, and connectivity.
The WT Inspiration Beach has been custom-built from the ground up in partnership with leading metaverse platform, Odyssey, and features collaboration spaces, a networking lounge area, as well as a creative showcase of Wunderman Thompson’s most inspiring pieces of work. Later this week additional features including an interactive shopping space and a DJ booth will also launch to keep visitors engaged in new ways.
‘Inspiration Kiosks’ have been placed throughout the beach to present Wunderman Thompson’s take on key industry themes including Sustainability; IE&D; Data and Technology; Brand Creativity and Effectiveness; Talent; and Business Transformation.