Wunderman Thompson, a WPP agency, announced today its collaboration with the non-profit 9/11 Day in creating a national public service advertising campaign, entitled 'State of Unitedness' to help organise one of the largest day of service in US history for the 20th anniversary of September 11th, 2001.
To honor the 20th anniversary of 9/11, the Wunderman Thompson team, in collaboration with the 9/11 Day co-founders, brought together a historic group of 9/11 family members, first responders, recovery workers, survivors, veterans, and Gold Star family members. Taking inspiration from the Tribute in Light annual memorial, one by one, the 23 speakers step into the spotlight to share the feeling of unity that followed 9/11. They remind us to focus on kindness and to 'never forget' what we are capable of doing together. The campaign challenges everyone to do a good deed to help others at 911Day.org.
The films are set to the lyrics of Bruce Springsteen’s 9/11-themed song 'The Rising' and are directed by filmmaker Amber Grace Johnson. In addition, a radio edition of the PSA will run with voice-over artistry from Academy award-winning actor Morgan Freeman.