The Secrets of Great B2B Creativity
Lizzie Snell was one of The Drum's B2B experts shining a spotlight on the secrets behind the latest and greatest B2B creative campaigns
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In The Press
In The Press
Waiting to Live
Campaign highlights the 230 children in the UK waiting for an organ transplant
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News
VML Announces Pip Hulbert as UK CEO
Wunderman Thompson’s Pip Hulbert named as UK chief executive for VML
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In The Press
Black Friday 2023: What to expect, and how retailers can respond
Hugh Fletcher talks to Econsultancy about what to expect this Black Friday
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In The Press
E-Commerce: Is It Time to Drop the ‘E’?
Julie Austin talks to LBB about "everywhere-commerce" and how a customer-first approach is key
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In The Press
Duracell Charges Up
An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell
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In The Press
Duracell Gets Santa Back on Track
The battery brand’s beloved Bunny comes to Father Christmas’s rescue in this sweet animated spot by Wunderman Thompson UK
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News
Black Friday 2023
Economic challenges can't dampen the holiday spirit as sales expected to rise in 2023
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In The Press
Gen Z, AR and Influencers
Chloe Cox talks to WARC about the major trends that will be shaping social commerce in 2024
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In The Press
UK Marketing budgets grow, despite economic pressure
Hugh Fletcher, gives his reaction to the IPA Bellwether Report Q3 2023
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In The Press
Little Sparks of Marvellous Madness
Ben Worden, UK Head of Planning, responds to the news that agencies are using AI to write better briefs
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News
New WPP and Shopify partnership
Will help clients scale quickly with innovative commerce solutions
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In The Press
Gen Z Communites- Why Brands Have to Add Value and Not Just Show Up
How marketers can authentically participate in the sometimes-niche communities that Gen Zers are incessantly creating
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In The Press
How to Communicate in an Age of Polarisation
Bishan Morgan, Senior Strategist on how brands can navigate a polarised world
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In The Press
The State of B2B Commerce
Chris Dawson from Channel X interviews BigCommerce, Feedeonomics and Wunderman Thompson Commerce & Technology to understand what's driving B2B Commerce online
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In The Press
Artificial Intelligence: Your Brand's Guardian Angel
Leon Suchocki, discusses how AI has huge potential to ensure consistency and quality for brands, with Little Black Book
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In The Press
Redefining Creativity
Jon Cook and Mel Edwards speak to Campaign about the next phase for VML
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In The Press
Embracing Accessible Design
Global Head of Inclusive Design, Josh Loebner, shares his thoughts on how brands can make 2024 their year to embrace accessible design
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In The Press
’Tis the Season to Sort out Your Data
As cookie sunsetting approaches, Global Chief Data Officer, Alex Steer, spoke to The Current about why it's the season when data is truly put to the test
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