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Online B2B shopping experience falls short – leading to buyer frustration and opportunity for B2B suppliers

Nine-in-ten (89%) companies in the UK and US find buying online more complicated than offline in so-called digital-first economy

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In The Press

Peak Selling and the Pandemic

Hugh Fletcher of our Commerce group shares on WPP iQ what brands should be doing as they look towards Black Friday.

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Over half of spend globally will be online post-COVID-19 pandemic

Report of nearly 30,000 consumers across the globe shows almost 42% of online spend worldwide is via marketplaces

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Wunderman Thompson Commerce wins Sustainability award

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Wunderman Thompson Commerce wins The Sustainability Initiative of the Year Award

Wunderman Thompson Commerce worked with Unilever to help families in the community with their homecare and laundry needs.

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In The Press

Prime Day 2021

Frank Kochenash, our NA Commerce team President, describes in Ad Age how brands can capitalize on Amazon's Prime Day (June 21-22).

In The Press

Reframing the debate on outcome-based pricing

Global CEO of Wunderman Thompson Commerce and Technology, Neil Stewart, shares his viewpoint on client relationships and pricing.

In The Press

Innovation Labs

Frank Kochenash of our Commerce NA team leads a panel on Amazon and retail based marketing at AdExchanger's virtual event

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WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021

Wunderman Thompson is proud to be part of the WPP Commerce Team

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Wunderman Thompson Commerce and British American Tobacco recognised as the very best

The awards celebrate the very best in the eCommerce sector, and we are thrilled to have stood out as the leaders in this tough category

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BAT and Wunderman Thompson Commerce are finalists at the eCommerce Awards 2021

The eCommerce Awards highlight the very best the sector has to offer, and we have everything crossed in the hope we will be celebrating success on the night

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Wunderman Thompson Acquires Leading AI-focused Tech Company Satalia

Acquisition will bolster Wunderman Thompson Commerce’s tech proposition through intelligent data-driven insights, decision-making and execution

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Wunderman Thompson Commerce and BAT shortlisted for Digital Transformation Award

Wunderman Thompson Commerce and British American Tobacco (BAT) shortlisted for Digital Transformation Award at the Marketing Week Masters 2021

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Victoria Fritz from the BBC discusses Amazon's Q2 2021

Frank Kochenash spoke to Victoria Fritz at the BBC about what’s next for the eCommerce giant

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Wunderman Thompson Commerce and BAT shortlisted at the 2021 UK Customer Experience Awards

We are thrilled to reveal that along with our client BAT, we are a finalist in three categories at the UK Customer Experience Awards 2021

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In The Press

As conexões entre mães e filhos adotivos

Campanha da WT Brasil para o Laboratório Genera mostra o quanto eles podem ter em comum do ponto de vista genético

In The Press

Amazon Customer Retention Strategies

Alex Brandstetter from our Commerce team leads a panel at Digiday's virtual event.

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