Space Commerce: A Giant Leap for Enterprise
The commercialisation of space risks disharmony on Earth, according to report by Wunderman Thompson Commerce.
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Online B2B shopping experience falls short – leading to buyer frustration and opportunity for B2B suppliers
Nine-in-ten (89%) companies in the UK and US find buying online more complicated than offline in so-called digital-first economy
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In The Press
Peak Selling and the Pandemic
Hugh Fletcher of our Commerce group shares on WPP iQ what brands should be doing as they look towards Black Friday.
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Over half of spend globally will be online post-COVID-19 pandemic
Report of nearly 30,000 consumers across the globe shows almost 42% of online spend worldwide is via marketplaces
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Wunderman Thompson Commerce wins The Sustainability Initiative of the Year Award
Wunderman Thompson Commerce worked with Unilever to help families in the community with their homecare and laundry needs.
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In The Press
Prime Day 2021
Frank Kochenash, our NA Commerce team President, describes in Ad Age how brands can capitalize on Amazon's Prime Day (June 21-22).
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Reframing the debate on outcome-based pricing
Global CEO of Wunderman Thompson Commerce and Technology, Neil Stewart, shares his viewpoint on client relationships and pricing.
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Innovation Labs
Frank Kochenash of our Commerce NA team leads a panel on Amazon and retail based marketing at AdExchanger's virtual event
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WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021
Wunderman Thompson is proud to be part of the WPP Commerce Team
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In The Press
Japanese version of The Future Shopper 2021
Japanese version of The Future Shopper Report 2021 is now available for download.
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The metaverse marketplace: A third of gamers discover new brands in the virtual world
Over half (56%) of people are more likely to buy from a brand that features in their favourite game as the line between real life and digital identities blur
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Wunderman Thompson Commerce Launches Global Sustainable Commerce Practice
Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic partnership
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Wunderman Thompson Commerce win at the International Customer Experience Awards 2021
We are thrilled to announce that we have won two Awards for our work with BAT
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Black Friday spending set to increase by 15% from 2020 to well over £6bn
Consumer expenditure on Amazon estimated to increase by 5%, despite global supply chain limitations and staff shortages
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In The Press
Metaverse, what opportunities for brands?
The new WT report “Into the Metaverse” explores the consumer behaviors, business models and branding opportunities that emerge as the metaverse takes shape.
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Victoria Fritz from the BBC and Frank Kochenash discuss Q3 Amazon results
Watch the full interview via BBCWorld
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100 Trends That Will Define 2022
Wunderman Thompson launches ‘The Future 100: 2022’, our annual essential trend almanac ahead to the defining trends in consumer behaviour and innovation.
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Mel Edwards Named 2022 IPA New Year Honouree
Our Global CEO has been recognised for her outstanding services to the industry in its fourth annual New Year Honours.
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Inspiring Emotion In Advertising
Chief Research Officer, Mark Truss, explores why brands should create ads that inspire genuine emotion in his latest piece for Creativebrief.
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What The Beatles Can Teach Us About Creative Process
The Beatles: Get Back shows the sprawling, messy process of creativity. Our Global CCO's, Bas Korsten and Daniel Bonner, share six insights for creative teams.
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