2021 Customer Experience: What to Look Out For This Year
Our CEO of Experience, Leigh Gammons discusses the 2021 customer experience trends
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How businesses can use AI to get personalisation right
Lead Consultant, James Squires discusses how businesses can use AI to get personalisation right
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It's in the Game: Bringing Your Brand Into Virtual Play
Ari Elkouby, ECD of WT Canada in Toronto, shares his viewpoint on virtual gaming.
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Friends With Other Benefits
Our Thai team hopes to recruit new users to Tinder by positioning the app as an opportunity to make friends with other benefits.
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Why Content Agility Matters More Now Than Ever in 2021
Josie Klafkowska of Technology highlights Experiences Customers Want in a piece in MarTech Series
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Why brands are failing to deliver solid online experiences
What should brands be doing to improve their customers' online experiences?
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How to Make Shoppable Content Work Seamlessly Across All Your Brand’s Channels
Translating content into commerce
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Martech 2030
Cleve Gibbon, CTO, North America and Lindsay Shirley, CPO, APAC, share 5 Trends in MarTech for the Decade
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Over a Fifth of UK Consumers Feel Brands Failing to Live to Expectation on Online Experiences
And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
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When It's Time to Pull the Plug on a Tech Project
Cleve Gibbon shares: the current path won’t get you to your defined endpoint
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Improve your B2B marketing with AI
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world.
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Acquia und Wunderman Thompson gehen Fokus-Partnerschaft ein
High-Tech meets High-Touch: Wunderman Thompson und der Digital-Experience-Platform-Anbieter Acquia bündeln ihr Know-how.
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Digital experience management – web content management for the omnichannel age?
Digital experience management represents an evolution of web content management for a more omnichannel commercial world.
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Brave Technology
Cleve Gibbon, North America Chief Technology Officer, shares what marketers need to do to be brave in addressing trends in consumer experience.
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A Lorem Ipsum tool changes text to shed light on Parkinson’s symptoms
Parkinson’s NSW
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Highlighting gender bias in tech for International Womens Day
I Touch Myself Project
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Other News
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What adland needs to know about Brexit
Ewen Sturgeon, CEO of WT EMEA and South Africa says they're already seeing the emergence of specific centres of excellence dotted across Europe.
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Icons, RockStars, & Innovators: Ezinne Okoro
Our Global Chief IE&D officer Ezinne Okoro is an icon. Read on to learn why!
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High Five: Argentina
Natalia Benincasa, CCO of WT Argentina, selects her top five ads from Argentina
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“Agency reputation goes beyond creativity and efficiency”
For Keka Morelle, CCO of WT Brazil, it is necessary to take into account indices of diversity, satisfaction of talents and impact of actions on society.
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