YSL Beauty has launched the second chapter of its web3 campaign by Wunderman Thompson France with the launch of ‘YSL Beauty Night Masters’ digital collectibles
Johnson & Johnson Consumer Health is embracing the metaverse with a game-themed activation for its LISTERINE® brand, created by Wunderman Thompson Brazil
Gareth Jones, SVP global marketing, shares how brands must create inclusive, immersive worlds for their customers to get ahead in the metaverse marketing race