NEWSLETTER April 2019
INTERNATIONAL WOMEN’S DAY 2019:
Inspiring Work from Around the Globe
While International Women’s Day may be in the rear view, we’re still celebrating some of the brilliant work that surfaced from our global teams. Together with our colleagues and our clients, we’re working towards a world that truly demonstrates #BalanceForBetter.
Wunderman UK - Fund Female Initiative
Wunderman UK launched its “Fund Female” Initiative in time for International Women’s Day to encourage their employees to shop at local, women-run businesses for a week. To support the effort, Wunderman UK delivered a website displaying a map of female-owned shops close to the office, while also extending the offer for other female-run ventures from around the country to add their stores as well.
Wunderman UK and Cognifide - Project Shoebox
Project Shoebox, which was started four years ago by a Cognifide colleague in the UK, aims to help women and children who leave abusive homes by donating everyday living essentials to women's shelters. Throughout February and leading up to International Women’s Day on March 8th, Cognified had donation “shoe” boxes in all of their offices for employee contributions. Not having items such as a toothbrush or soap can sometimes lead women to return to their abusive environments. Project Shoebox intends to solve this problem by providing the necessities.
JWT London - Avon #Stand4Her
For its client Avon, JWT London interviewed women from all over the world to find out what makeup means to them. Those interviews were the foundation of a social film that launched on International Women’s Day, in conjunction with Avon’s limited-edition makeup kit to support its Stand4Her movement. The films feature inspiring women using the IWD kit and other Avon products while telling their stories in an effort to show that women use beauty products in many different and powerful ways.
JWT Amsterdam - The Unbias Button
JWT Amsterdam showed how a true #BalanceforBetter starts with gender-neutral language through its work for translation service ElaN. The online translator will now include a new feature to help spread a gender-neutral vocabulary, the “UnBias Button.” The button will offer ungendered terms when available to eliminate our unconscious gender-biases, and hopefully, big players in the translation game such as Google Translate will follow suit. By eliminating gender-biased words in our everyday languages, JWT Amsterdam and ElaN are paving the way for a more gender-balanced world.
JWT New York and San Francisco - Unheard Project
UN Women, JWT New York, JWT San Francisco, and WPP created the Unheard project, a campaign launched to project the unspoken stories from women who are passionate about the fight for gender equality and inclusion. The goal is to help provide a brighter and more prosperous future for females everywhere, regardless of age, race, or background. The stories from these motivational women went live on International Women’s Day through several media outlets, social messaging, a dedicated website for the project, and even a billboard takeover in Time Square.