INDIVIDUALISED EXPERIENCES ACROSS EVERY CUSTOMER TOUCHPOINT
Dynamic Yield is an AI-powered personalization platform that delivers individualised experiences at every customer touch point such as web, apps, email, kiosks, IoT and call centers. It is built as an open and flexible platform that can power virtually any form of personalised experiences and enables marketeers who need to operate personalization as part of their workflow to incorporate it easily. On the same token, Dynamic Yield has provided elegant ways for IT to integrate personalization as part of the backend systems and data flows that are needed.
For Wunderman Thompson Commerce clients who are looking for a tool to make use of Artificial Intelligence and Machine Learning without the use of a complex ecosystem, Dynamic Yield is the right tool. It's nothing new that AI and Machine Learning is being leveraged across the board for user segmentation, real-time decisions, and the orchestration of campaigns across web, mobile, and email channels. But in this ever-increasing complex IT-environment, ease of use and integration are just as important as our decision logic technology.
Why Dynamic Yield?
Dynamic Yield’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use the platform daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.
The platform is used by more than 300 brands globally including industry leaders across retail, finance, travel and publishing.
Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant of its 2018 Magic Quadrant for Personalization Engines.
In the ever-changing world of eCommerce, personalisation and customer experience will become more important every day. We are delighted to have joined forces with Dynamic Yield to help our diverse set of clients develop deeper relationships with their customers through personalisation.
Business Lead CX / UX, Wunderman Thompson Commerce EMEA