Wunderman Thompson Data applies expertise with the biggest technology platforms in the world to power personalized experiences between your brand and your customers. In fact, we make that happen over 350 million times every day.

We are over 1,000 data specialists strong, serving over 150 markets across the globe, serving our clients with integrity, respect for data privacy, and transparency.

We’re experts in marketing transformation, marketing science, and marketing automation and personalization, and we apply our collective strength with one aim: to help your brand grow.

We’re in it together and that means that we work closely with you as growth partners to help you achieve your goals. We listen because we value new ideas and diverse perspectives. We are committed to creative bravery, going above and beyond so that your brand becomes more personally inspiring to your customers. Because we love what we do, we exude positivity – and it shows in our work!

DATA SOLUTIONS

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Marketing Transformation

We enable our clients to deliver a modern marketing experience informed by well-organized data, activated through thoughtfully constructed technology, and delivered via customer-centric operating models.

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Marketing Science

We help our clients make better decisions and predictions with data. Our services include market & audience insight & segmentation; effectiveness planning, testing & measurement; and Analytics & AI for modelling, prediction, optimization and reporting.

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Marketing Automation & Personalization

We ensure our clients can act on data to become ever more relevant and effective. We offer a wide range of services for communications, commerce, and customer engagement.

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Data Ons werk

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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Travel 8
GSK
Is onderscheiden

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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Saudi Telecom Company

Meet Sarha – The World’s First Content-Creating Camel

Showcasing WT’s expertise in data, creativity and technology to demonstrate the power of Saudi Telecom wireless
Lees case study
HERO1

Data Inzichten

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Insight

Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.
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Insight

Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data
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Insight

Empathising with the post-COVID consumer

How empathetic engagement will differentiate leading brands in a time of change and upheaval
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Insight

Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies
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Data Nieuws

Hackathon 2021
Nieuws

I-COM Data Science vHackathon 2021 Victory!

Our Wunderman Thompson “Hack to the Future” team has been named 1 of 3 finalists!
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Data in advertising
In de media

Data in advertising

Olivia Hawkins, Head of Business Consulting EMEA for Data, says data in advertising is effective and how to remain vigilant to protect consumer privacy.
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In de media

3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter

North America Chief Data Officer Jason Carmel shares all.
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In de media

Inside the Battle: Battle Tactics

The USMC looks to reach the gamer crowd through a new campaign our Atlanta team lead, a digital effort bridging the gap between Marines and youth gamers.
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