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The B2B buying experience is set for a revolution according to 2,250+ B2B buyers across the globe, with 67% declaring they would like to conduct their online buying via an avatar in the metaverse. Whilst this might seem fanciful, what is clear is that B2B buyers are desperate for the same experience that is afforded to B2C shoppers, one that expertly fuses together physical and digital interaction. And while the metaverse is the future, there is plenty that B2B sellers need to do right now.

The B2 B Future Shopper 2023 brochure image white background

This report will help you understand the needs of your B2B customers and offers clear guidance on how to meet their aspirations, whether partnering with a marketplace, optimizing through mobile sites or selling through the metaverse.

Read the report to find out where B2B buyers go for inspiration, search and purchase, their pain-points and evolving needs. It offers the latest insights and expert advice to help you shape and deliver a leading omnichannel strategy. Most importantly, it will help you to deepen the connection with your customers today and in the future as well as transact more with them across every channel.

The B2 B Future Shopper 2023

B2B buying is increasingly online and continues to rise:

B2B buyers are not as loyal as you might hope…

Frustration with B2B buying online remains high amongst B2B buyers though:

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