The B2 B Future Shopper Report 2021 brochure

Exploring the habits and preferences at every stage of the B2B purchasing journey, this new survey presents a detailed and big picture view, covering channel choices, technology, purchasing pain-points and desired solutions.

For businesses and suppliers seeking to shape their strategy and sell more via B2B channels, it’s an invaluable guide to both prevailing and future challenges and opportunities.

Evidently, omni-channel is the name of the game; buyers want the best options to deliver the best possible experience for their needs, which means a fluid blend of channels. They also want to see more B2C experiences blended into B2B. At the same time, many B2B buyers admit a comfort and liking for traditional channels.

These differences make B2B markets often complex places where one size, channel or approach no longer fits all, and the cost of ignoring this is high.

The pandemic has caused B2B spend online to soar!

It’s also raised expectations around the B2B experience, influenced heavily by more attractive B2C experiences.

The opportunity is vast but challenges prevail – and a staggeringly high supplier switch rate speaks volumes

At the same time, those B2B organisations that advance their digital experiences, tech and tooling stand to move ahead fast and remain in front.

In today's challenging climate, the old rules no longer apply

And a one size fits all solution is unlikely to work!

Our B2B Services

Wunderman Thompson Commerce is a global eCommerce consultancy that offers strategic clarity, tech know-how and creative inspiration to help B2B organizations deliver winning commerce capabilities across digital channels: marketplaces, online retail, D2C, and social commerce.

Speak to one of our experts to find out more information about how we can help you win online.

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