Wunderman Thompson Intelligence presents "The Future 100: Trends and Change to Watch in 2022," our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.

Future100 2022 v4 1

Join us on a journey into the near future, where daily life takes place in the metaverse and on a regenerative planet - and is packed with health-infused experiences, and more importantly, is defined by an optimistic outlook. Welcome to “The Future 100: 2022.”

The Future 100: 2022 charts 100 emerging trends across 10 sectors, spanning culture, tech, beauty and more. Highlights include:

Culture

Image by Hero Images Adobe Stock
Image by Hero Images Adobe Stock

Unbounded optimism: Brands are projecting a progressive and positive outlook for 2022, encouraging playfulness and creativity.

Tech & Innovation

WEB Keynote emojis
Microsoft Mesh

Virtual teleportation: Technologists are opening up digital portals into a new virtual dimension that offers more intimate, close-to-reality in-person interactions.

Travel & Hospitality

Clementine Avanti West Coast 3
Clementine and Avanti West

Meditative travel: meditative integrations are making every journey a mindful one.

Brands & Marketing

WEB 02 SUV BMW Embrace the Traffic Jam 1200
BMW poster by Brandalism

Brandalism: vandalism for good is hijacking ad space and exposing brands' missteps - demanding they do better.

Food & Drink

Bitsys SWIS Hproduct Fruit Punch

Liquid immunity: Wellness aficionados are quenching their thirst while supercharging their immune systems.

Beauty

WEB Topicals Faded Approved
The My Topicals Faded serum with tranexamic acid

Acidic care: Skincare brands are homing in on the benefits of acidic ingredients.

Retail & Commerce

FENDI 57th Street Boutique 5
Fendi virtual flagship

Virtual flagships: Digital flagship stores are taking over ecommerce storefronts.

Luxury

WEB louis vuitton
Louis Vuitton's Horizon speaker

Sonic luxification: Luxury brands from fashion to auto are investing in audio hardware, luxifying the listening experience.

Health

WEB PRO Mandala Lab 0125
The Mandala Lab © Rafael Gamo, courtesy of Peterson Rich Office and The Rubin Museum of Art

Emotional health: Recharge zones for emotions are emerging in public spaces around the world.

Work

WEB Nikeland on Roblox is the companys first step into the metaverse
Nike

Metaverse recruits: From virtual material designers to creatives across the board, companies are hiring for a metaverse workforce.

Download your copy of "The Future 100: Trends and Change to Watch in 2022"

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Gerelateerde content

HERO SILENT STREAM
Insight

New trend report: The Future 100: 2021

Our annual forecast of 100 trends to watch in the coming year.
Lees rapport
Future 100 2 0 COVER no text
Insight

New trend report: The Future 100: 2.0.20

A special edition update of our annual "The Future 100" report.
Lees rapport