The Future Shopper Report 2022 uncovers what consumers want from their digital shopping experience and how and what retailers and brands must deliver to win online.

With global shoppers telling us that 57% of their spend is now online, is your business ready for a world of digitally minded customers?

The report will help businesses understand consumer shopping habits and how the market is developing. Assimilating and implementing the findings should form a vital part of your business’s online planning and strategy.

Presenting the views of 31,000+ consumers across 18 international markets, discover new channels, technologies and how to sell more online, and start delivering the future of commerce, today!

Social media, investment in eCommerce and the increasing influence of retail marketplaces continues to drive consumer spending online with those surveyed saying that 57% of their spend is currently online.

Download the report!

WTC The Future Shopper 2022 Highlights

Consumer behavior has changed

Global consumer shopping habits have changed over the last few years, accelerated by the pandemic. We look at some of these changes, quantifying them where possible.

In het kort
57%

of global spend is online

In het kort
60%

of shoppers said they will increase their usage of digital shopping channels in the future

In het kort
62%

have discovered new brands and retailers as a consequence of working from home

The global customer journey

The global customer journey is rarely linear, so we’ve simplified it into 3 parts - inspiration, search and purchase – to assist you in targeting consumers at keys stages in their shopping journey.

In het kort
34%

get their inspiration from marketplaces

In het kort
36%

start their search on the top marketplaces

In het kort
35%

of all online shopping globally is via marketplaces

Getting the experience right

We dive deep into 18 international markets to unpack what consumers truly want.

In het kort
62%

wish that online shopping was more entertaining

In het kort
39%

admitted to over-ordering with the intent of returning unwanted items

In het kort
24%

expect online orders to be delivered in less than 2 hours

Where are consumers buying?

Sure, consumers demand ease and convenience, but what, where and how are they buying? And where are their pain-points?

In het kort
65%

have already bought through social media platforms

In het kort
64%

are excited by buying everything through one retailer

In het kort
23%

have used or are using the metaverse to make purchases online

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