Introducing ShelfMaster

Today, consumers shop online more than ever, constantly exploring new content and channels. Hunting for trends, promotions, reviews, and everything there is to know about a product before making their purchase.

If brands want to stay ahead of their competition while serving the ever-changing demands of their consumers, they need to provide the most relevant and tailored product experience everywhere. Content needs to be adapted quickly and consistently to each channel to reach the right people, with the right information, on the right channel, at the right time.

ShelfMaster is a new Wunderman Thompson solution that helps brands push the limits of their digital shelf.

Introducing Shelf Master

How it works

ShelfMaster consists of 3 modules that can be used individually or together:

Shelf Master 01


Organises product data and aligns the process around it to deliver one single version of the truth for any and every product.

Shelf Master 03


A programmable engine that ensures product data and content is accurate, complete, and consistent across all touchpoints.

Shelf Master 08


A 24/7 service to explore and publish the best content to every product detail page. We analyse customer reviews and competitor products to identify new opportunities enabling the best performing content.


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