Leading the next generation of global fashion retail

As a global lifestyle brand, Ted Baker is renowned for its distinctive design, beautiful quality and unconventional creativity. We wanted to reshape the company’s digital offerings so all of these came to the fore, giving customers the opportunity to enjoy the same prestigious shopping experience online as well as in-store.

At the same time, we shared Ted Baker’s view that to be a leader, digital had to become increasingly prominent in the company’s strategic retail plans, and we were motivated to create a solution that would match, and indeed drive, its ambitions for growth.

We built a brand new front-end on SAP Hybris, focusing on creating a world-class CX. This included marrying striking content with shoppable moments, linking styles, and improving on-site search and product display. Using AJAX programming tools, the fully bespoke interfaces were designed to achieve a consistent experience across all channels, including all customer service and POS functions.

Thanks to this ground-up customization, Ted Baker now had the flexibility to tailor different sites and services to suit the needs of local markets, supporting their global expansion. We supported this by managing the complex integrations involved in aligning the new sites with internal systems.

We have also developed a PCI-compliant app-based payment solution that aligns online and in-store purchasing, allowing customers to access the full Ted Baker catalogue in store and order items that are out of stock at that location.