Alejandro is Data & Analytics Director at Wunderman Thompson Buenos Aires. With more than ten years’ experience, Alejandro started as a data analyst for Microsoft and became LATAM analytics lead, eventually moving up to regional operations lead. He his passionate about team activities (soccer mostly) where he finds motivation and energy. With a degree in marketing, Alejandro believes that data is the way to understand business, take the right actions and make the right decisions, using data to drive creativity.