I joined the agency with the merger, from JWT where I worked as Global Strategy Director. In my 15-year career, I have worked for different agencies and clients. I started at JWT, the historical cradle of the best planners in the world, to continue at Antena 3, and then return to agencies with FCB and Dommo.

The good fortune of having spent my entire career in the Strategy department means that I have been able to work with all kinds of brands, locally and globally, to help solve communication problems, making them connect with their audience in every possible way. Using insights, trends and consumer knowledge mixed with innovation, the possibilities are endless. And a lot of fun.

50% Spanish and 50% Argentinian, born on the Costa Brava, I love the mix of cultures and being able to work on a global level to learn from all kinds of consumers around the world. It's like doing a large-scale cultural study constantly, where the most interesting insights and small cultural details come out.

Since 2015 I also work as a teacher at the Miami Ad School in Madrid, and I have collaborated with the University of Barcelona and Seville in their masters in Creative Strategy, enjoying the honour of mentoring the new generations of planners in Spain.

Outside the agency, going to the beach as much as possible, doing yoga or going for a run are my perfect plans to disconnect and free my mind.