Chilean and Mexican.

Journalist, Publicist and Strategic Planner.

18 years living in Mexico creating positioning for Mexican and multinational brands, opening spaces and territories for companies in different sectors, always putting a special focus on human behavior, cultural relevance and how users express their affinities, interests and needs in real life and in the digital world where we live.

Bringing hard data to live, by pushing analytics, and inspiring the creative staff is my passion, along with technology. that aload us to build strategies to move business goals.