With specialities in B2B and loyalty/CRM, Nina’s strength is developing creative strategy that drives tangible results. She has been successful at building and evolving impactful B2B programs in the UK and US, with tech giants such as Microsoft and BT. ​

​Nina leads WT’s B2B Strategy in EMEA, establishing our proposition, thought leadership programme and best practice frameworks to enable all regions to be effective.​

​In Seattle, Nina led strategy for Microsoft’s B2B arm. Developing their new ‘purpose driven’ digital transformation brand narrative and then seeing it implemented through the line from content to CRM. With BT she’s redefining how they approach B2B brand to demand communications. Her research background allows her to combine a deep understanding of clients with audience insights to create bespoke systems designed to move the needle.​