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Bas
Korsten

Global Chief Creative Officer

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In November 2019, Bas was appointed Global Chief Creative Officer of Wunderman Thompson, WPP’s largest agency network. Before this, Bas was a Creative Partner at J. Walter Thompson’s Amsterdam office as well as JWT’s Global Futures Council Lead. Bas’ ambition and commitment to creativity and innovation turned a local office into one of the most talked about and awarded agencies in the world. With ground-breaking, double Grand Prix-winning campaign ‘The Next Rembrandt’, the agency became the most awarded Dutch agency at Cannes in 2016 and won the title Cannes Lions Innovation Agency of the Year.

In December 2016, Bas was honored by AdAge’s Creativity 50, listing the 50 most creative people of the year, together with Tom Ford, Beyoncé, Prince and David Bowie. In April 2017, this honor was followed by being selected by Adweek as ‘One of 10 Global Creative Leaders who are reinventing Advertising and the Ad industry.’

Bas originally graduated as a Logistics Engineer but moved swiftly into advertising as a junior copywriter. Two years later he became Creative Director and Board Member of DDB Amsterdam, before leaving with his creative partner Michael, to start their own agency: Selmore. After setting up an experimental agency called Nothing in 2008, Bas joined JWT in 2011 with the ambition to truly do things differently. So, he did.

To date, Bas has won 34 Lions, 11 D&AD Pencils amongst which a Black Pencil for his work for Free a Girl ‘School for Justice’, plus numerous other international awards. He has judged at all major award shows and gives talks at schools and universities on innovation in the wider ad industry.

He lives in Amsterdam.