Head of Data and Analytics
Ben Wightman has a nearly 20-year track record driving tangible integrated marketing communications results in Asia, Europe and the US for some of the world's top brands.
His international marketing communications consultancy account management experience includes client servicing for industry-leading brands such as eBay, Microsoft, HP, SAP, Cisco, CA, and Rockwell. Ben’s in-house experience includes leading regional internal and external communications for enterprise software leader SAP in Asia Pacific, including influencer/analyst relations, public relations, employee communications, executive thought leadership and corporate social responsibility.
An MBA holder from the world's leading graduate marketing program at the Kellogg School of Management at Northwestern University, after graduation Ben advanced to become a final round contender for a WPP Fellowship. He’s currently serving on the Kellogg Alumni Club of Singapore Executive Committee and is a Northwestern University Global Alumni Ambassador.
Ben’s vast experience also includes teaching and he’s lectured for the Kellogg Global Initiatives in Management and IPRS certificate and diploma programs. Subjects taught include integrated marketing communications, social media, technology public relations and religious and business customs in the Middle East.
With a wide range of experience, Ben offers our Wunderman Thompson clients a remarkably varied skillset. His specialties include Integrated marketing communications, strategic planning, data analytics, market research, partner programs, enablement and incentive management, channel marketing, event organization, social media, digital marketing, demand generation, lead qualification, and crisis management.