Strategy & Experience Design Officer, Wunderman Thompson Creative - Amsterdam
Carola Verschoor is Wunderman Thompson’s Strategy & Experience Design Officer. She has more than 25 years of experience across industries and brands. Fueled by a passion for human centricity, design-driven methods, creative bravery and innovative strategies.
At Wunderman Thompson she is on a mission to help change the narrative through the power of brands and to co-create a better future for all. In her role as SXDO she drives the agency's integrated approach for strategy and experience design. She leads the embedding of human-centered thinking and the development of new forms of consumer engagemen. Carola brings an integrated view of brands to the heart of the agency.
Her innovative perspective opens many possibilities, from new strategic questions and inspiring creative approaches to a relentless curiosity about the many possibilities of communication and end-to-end brand experience. Verschoor is an author, speaker, and thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business and brands.