Global Inclusive Design Lead
Christina Mallon is the Global Inclusive Design Lead at Wunderman Thompson, where she is responsible for leading and implementing the innovative work in the newly created inclusive experience practice, with the goal of guiding brands to reach (and be relevant to) the widest market possible by making their communications, products & services inclusive and accessible. She has helped Unilever, Microsoft, and GSK create their disability inclusive marketing guidelines globally, and has built an inclusivity plugin using AI to check brand advertising to see if it’s inclusive before it goes to consumers. Prior to this role, Christina was an Account Supervisor at POSSIBLE’s New York office, where she consulted with brands on how to implement inclusive design into their business strategies.
Christina is a woman at the forefront of an important movement towards inclusivity in design and advertising. She has a unique and special voice, championing individuals often ignored by these industries – particularly those burdened by physical disabilities.
At the start of Christina's professional career, her arms slowly became paralyzed. She was diagnosed with a rare form of ALS, also known as amyotrophic lateral sclerosis or flail arm syndrome. The transition to “disabled” was challenging but has never slowed her down for a second. She managed to creatively adapt to her condition, working full-time, living independently in NYC. She was determined to find solutions that would allow her to be fully active and relevant in the world. As a young digital marketing professional starting her career with a physical “disability” she felt under-represented as a consumer.
Rather than being discouraged, she recognized the opportunity to grow awareness and make a measurable impact within the industry. This realization created the opportunity for her to become the Inclusive Design Lead at Wunderman Thompson and Active Board Member at Open Style Lab - a non-profit organization created at MIT dedicated to creating innovative clothing and product solutions for people with disabilities. Christina also joined the board of Inclusively to help get more people with disabilities into advertising and media.
Christina’s work around inclusive design has received nation-wide attention and has been featured in Fast Company, Yahoo Style, NBC News, Vogue, BBC, The New York Times, and more. She also received an award from the Smithsonian for Emerging Designer of the Year in 2019, was featured in Ad Age 40 under 40 in 2019, was featured in Business Insider Rising Stars of Madison Avenue, and was named a World Changing Innovation Nominee by Fast Company. Recently, Christina won the LinkedIn Top Voice Award.
She lives in New York.