His experience in communications begins in the United States working for brands such as Boing, Microsoft, Digital and Nintendo. He arrives to Chile and join Young & Rubicam Group and since 2006 he is CEO of Wunderman in Chile. He is director of ACHAP, CONAR AND AMDD, new Field Network accredited ontological coach and graduated from strategic leadership and high performance teams from the Adolfo Ibáñez University. Has a strong orientation to customer service and reflective processes from data and strong experience in commercial strategies, CRM, technology and digital transformation. His personal interests are organizational sustainability and circular economy.